Founder of online wellness hub The Holistic Ingredient,
CTC Master Therapist, recipe book author and Holistic Business Coach.
Say hello to Amy Crawford.
Amy Crawford - My Story
In 2012, The Holistic Ingredient was an entirely blank canvas. Today it is an online wellness hub, a ‘go to’ destination for all things whole foods, clean living and positivity for hundreds of thousands of people across the world.
Ultimately, the objective of THI is to inspire others to achieve a healthier, happier version of them; to ignite a fire in every area of their lives.
It has been a rapid journey, and one that combines my passions (and for that I am truly blessed). A qualified CTC Master Therapist, I am also a Reiki Master and a practitioner of EFT, NLP and Hypnosis. It is the combination of these therapies that sees me transforming people’s lives all over the world, in one 2-hour face-to-face or Skype session. Indeed it was the same 2 hour session that utterly transformed my own life and set me on this incredible path.
Along the way, I have authored the acclaimed whole foods recipe eBook series
‘A Nourishing Kitchen’, and qualified as a Health Coach via the NYC Institute of Integrative Nutrition. Always learning, these studies build upon my bachelor qualifications with majors in psychology and sociology and my postgraduate diploma in communication management.
Having successfully built 4 businesses spanning 20 years across multiple industries, I work with entrepreneurs and small business owners as a Holistic Business Coach to help bring their dreams to reality. All the while building and retaining sustainable, fulfilling and of course healthy lives.
A piece of my journey...
Sometimes life throws you a curveball and you know what - sometimes a curve ball is exactly what you need; a fork in the road that directs you on a different, more authentic path, a path better aligned to you.
Chronic Fatigue Syndrome was my curveball. It put an abrupt end to an 18 year corporate career and transformed my life forever. At the time it was a serious and terribly confronting challenge – detoxifying my life, getting well, redefining my career and ultimately, reinventing myself. However today, I am ever so grateful for that challenge because I’ve come out the other end leaps and bounds ahead, a far more evolved version of me.
When you’re given the opportunity to transform your life you can paint it any way that you choose; ignore the messages being thrown at you (from the universe) or grab the opportunity tight, with open arms. In any case you need to recognise just how blessed you are and have faith that with every curveball there’s a message there for you too.
The name ‘The Holistic Ingredient’ reflects these eight
elements that were fundamental in my path to wellness:
My doctor gave me strict instructions to go home and start eradicating toxicity, one room at a time. I was like, “What? My blue Colgate gel toothpaste... noooo!!!!"
Joanne, my Reiki Master, suggested I walk outside in bare feet, find a tree and wrap my arms around it. I can’t tell you the calming feeling that flowed through my body.
Food has undoubtedly been my medicine and believe me, eating healthily doesn't need to be boring. I am not a rabbit - I LOVE my food and it has to be varied and totally delicious.
Self love - there's no greater gift you can give yourself and it should come in truckloads, with no need for gift wrapping, every day of the year.
When you're really, really sick it can be very easy to forget how far you've come, even if it's simply the fact that this month you walked 15 minutes a day as opposed to five minutes, two months ago.
I got myself better and learnt to truly listen to my body, stopping when I knew I had done enough, resting, relaxing, spending time in nature and meditating. I became very 'in tune'.
Slowly but surely I learned that thinking negatively was a drainer on my already precious energy and that unless I embraced a more positive mindset, things were never going to change for the positive.
It took me many years to learn to find happiness within - to have the no reliance on external sources to pick me up and pull me along. I now find happiness in my every day and it's an incredibly empowering feeling.