My Story

At 39, I was diagnosed with Chronic Fatigue Syndrome and had to step away from my
corporate career. What followed was a complete re-learning of how to live - gently, intentionally, and in a way that supported real, sustainable wellbeing. As I healed, I discovered there was no going back to the way I’d lived before.

That experience became the foundation of The Holistic Ingredient.

Over the years, I studied whole foods, mindfulness and behaviour change, and trained as a health coach, hypnotherapist, EFT and CTC therapist. For more than a decade, I supported women (and children) in my therapy practice, helping them navigate health challenges, self-doubt and the everyday pressures of life. That work deeply shaped the way I think about wellness - not as perfection or intensity, but as consistency, nourishment and self-trust.

Today, The Holistic Ingredient has evolved into something deeply personal and purposeful.

At the heart of the brand are the wellness blends I’ve created - including Daily Greens, Marine Collagen, Creatine, Maca and Daily Hydration. Each blend is designed to support women in real life, particularly through midlife and beyond - offering support for energy, clarity, strength, vitality and everyday resilience. These are not quick fixes or trends, but simple, supportive rituals that fit into busy lives and grow with you over time.

Alongside the blends, I curate a considered range of lifestyle, beauty and seasonal pieces - chosen for their quality, integrity and ability to bring a little more ease and beauty into daily life.

The Holistic Ingredient exists to support women to feel well, capable and nourished - in their bodies, their minds and their everyday routines. To move away from doing more, and toward doing what actually lasts.

I’m Amy Crawford — and I’m so glad you’re here.