CURATED BLENDS

Strength first. Gentle always.

Our Creamy Vanilla Goat Whey Protein has arrived.

Thoughtfully curated blends, beauty and rituals to nourish your body, nurture your skin, and support everyday wellbeing.

Nourish

Wellness blends, ceremonial cacao and other ingestible rituals designed to support energy, strength, vitality and everyday wellbeing - gently, consistently, and in real life.

Nurture

A curated collection of skincare, makeup, haircare, oral care and everyday body essentials - chosen to support simple, nourishing rituals that help you feel cared for.

Explore

Our latest arrivals, best sellers, seasonal and limited-edition edits. A place to browse, discover and see what’s currently unfolding at The Holistic Ingredient.

In your words
In your words
I certainly have found a marked improvement to my mental clarity and energy levels. I personally love the fact that this has no flavour! Thank you Amy for a great product!
— Catherine
In your words
The best collagen ever. The flavour is delicious and easy to drink and mix. I highly recommend this to anyone needing a lift.
— Claire Macumber
In your words
I started noticing significant improvements within three weeks. My once flaky nails are now strong and smooth and my skin is softer, with improved elasticity. I buy on subscription and save on shipping costs.
— Vanessa Blake
In your words
Love this blend. I've tried a few now and this is by far is my favourite. Feeling energised and clear. I'll keeping this one going for sure!
— Hollie Jarrett
In your words
Absolutely perfect! Just the right combination of salty, zingy and sweet. I've noticed my energy has increased, skin looks healthier, and I feel deeply hydrated - especially after the sauna!
— Evie Morton
In your words
Brilliant product. I can’t go a day without it. No afternoon slump or sweet cravings either. As I hit early perimenopause, it’s supported my symptoms being milder. Subscription is thr only way to go - set and forget
— Penny D.
In your words
I've noticed a difference in my face since using it. I've also found it relieves tension at the end of the day and allows a few moments of relaxation.
— Leah Geard
In your words
The most decadent way to enjoy your hot chocolate. The rich bitter sweetness drops me into my body and grounds me for the day. Beautifully packaged it's worth the treat.
— Helen Southall
Founder of The Holistic Ingredient, Amy Crawford.

A weekly podcast presented by Amy Crawford about what it is to be a woman. Things are getting juicy around these parts...

Amy’s podcast is available on Apple, Spotify, Google, Anchor, Breaker, PocketCasts and Radiopublic.